Resources Library by ANA

Solving the problems of observational research

As a contribution to the growing discussion of ethnographic and observational approaches in market research, this paper takes up the issue of tactical decision making in implementing these projects. Clients tend to ask tactical questions first, when...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Hy Mariampolski

Company: QualiData Research Inc.

June 15, 1997

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

June 15, 1997

How to cope with sensitive issues in market research

The primary purpose of this paper is to illustrate the implication of sampling, recruitment and respondent interviews when conducting research on ‘sensitive’ topics in the global marketplace. The paper will discuss how cultural...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Mila C. Montemayor-Orr

June 15, 1997

Viewing and coverage of the billboard medium

This work is a significant contribution to an issue that has been approached in several ways, unsuccessfully, during the last years: measurement of viewing and coverage of the billboard medium. The methodology here proposed shall provide subsidies to...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Karla Mendes, Jose Reinaldo Riscal, Eneida Nogueira

May 1, 1997

Consumer-oriented business management

This piece of work describes the present situation and the business management perspective, by analysing the most recent ideas of experts, strategists and specialized consultants, supported by the current market research clients. It takes into...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Osvaldo E. Gagliardo

May 1, 1997

Tales from the web

The Internet reminds me of Las Vegas, said one of the developers I interviewed when researching this paper. He was right. Like Las Vegas, the world wide web offers stunning shows of human invention and mind-boggling choices mixed with crass...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Philippe Boutié

January 1, 1997

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Rolf Pfleiderer

Company: Burke, Inc.

January 1, 1997

Effective media planning in Russia

The paper describes the real situation with media planning and media research in Russia which may be similar to the problems of most developing countries but extremely complicated with the enormous geographical stretch of Russia. The main point...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Alexander Kostyuk, Illiya Slutsky, Alexey Krasnov

November 11, 1996

Panel doubling operation

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Walter Pancini, Giovanni Rampi

November 11, 1996